They say ‘well begun is half done’.
Well, it’s quite true when it comes to running a business, especially when you talk about customer acquisition. Today, it has become important to establish a strong level of communication with customers.
Maintaining the right business-customer relationship from the word go is crucial to business success in 2020. And one of the main ways customers like to stay connected with their favorite brands is through email.
Therefore, it is essential for you to do your homework and have an email sequence ready that you can push the moment you acquire a customer. In this post, we are going to share various benefits of having an email sequence ready for your unique customers. So, stay with us until the very end!
Importance of Having Email Autoresponder Ready for Unique Customers
Here are some of the top benefits of having an email sequence ready for your unique customers in 2020.
Automate Customer Outreach
You will never know when a potential customer clicks that sign up button. Regardless, you will always need to be ready for that customer’s action. Creating an email sequence on an automated email marketing platform always keeps you prepared to engage with a unique customer.
Sets the Expectations
The email works well to set expectations. A recent survey suggests that 74% of modern-day customers expect welcome mail when they sign up for a newsletter. It gives you a great opportunity to introduce yourself and show what are the possibilities of doing business with you.
Businesses across the globe have to work with an email open rate ranging from 15% to 25%. But, when it comes to sending an automated welcome email sequence, the open rates have known to become 50% more effective owing to personalization. Wonder what you can accomplish in that welcome email!
Engages New Subscribers
Customers love it when they receive emails from a service they have just subscribed to. It is a great opportunity for you to get to know your subscribers with a noninvasive and proactive conversation starter that your welcome mail can be.
Increases the Number of Lifetime Customers
You want the customers to stay loyal to your business for years to come, right? A well-timed and value-oriented email sequence can really increase the possibility of retaining your customers for a long. Keeping your welcome mail email sequence non-transactional really helps accomplish that.
There you have it. I shared some of the benefits of having an email sequence ready to reach your new customers in 2020. We hope this piece of content brought great value to you. Have questions on how to create a drip email sequence? Put them down in the comments section and we will get back to you!